Internet users have short span attentions when they visit the cyberspace. They always quickly skim over many product listings to decide on which one they will buy. When it comes to the selling your products on Amazon, the way you present content plays a significant role in holding and attracting attention.
In this fast-paced society, people want as much information as they can get in the shortest of time. Creating product listings are essential to answering questing lingering in the mind of internet users and helps increase visibility.
Traits of effective product listing
Accurate and clear data
You need to use simple and short sentences and paragraphs that a reader can easily scan. Your product listing needs to be accurate because it helps build a loyal customer base. Precise and truthful information encourages positive feedback due to buyer satisfaction. Misleading information brings negative feedback that destroys an online reputation.
Have a product title
Ensure you have a catchy title that attracts customers to your site. Create titles that ensure high ranking in search engine listings. Amazon has guidelines for listing products on their site. A great product description attracts, seduces and tempts the person browsing to buy the product. Since buyers cannot touch a product like the brick and mortar stores, you need to use sensory words that make the potential buyer feel the experience before even touching it.
Using bulletin points and subheadings
The essence of bulleting points is to display your product in sizable pieces because the brains tend to feel lazy when its chunk of information. Rather than having endless paragraphs, bulletin helps you break up the content into sections that the reader can scan.
When listing, key features using bulletin makes it easier for users to decide quickly if the product is suitable or not. The benefits of using bulletin points are:
• Displays essential components of a product at a glance
• Simplifies and explains features that are described in details elsewhere
• It enables linking to videos, blog posts, testimonials that would help a customer make informed choices
Using bullets focuses on creating the ability for the Internet user to read quickly and understand what is entailed of a product. You need to use simple, descriptive terms that entice a reader to buy a product.
In the past product description was first full of wordy sentences after that a list of features. However, that has changed because today, people want to see short listings first then it will determine if they are willing to spend time reading the other wordy content. The other options people are going for is integrating bulleting points with the product description, and it works well when the product listings are placed just after the introductory paragraph.
You will notice that not more than seven bullet points can explain most products. Although some products are highly detailed, you need to consider only the relevant aspects. No one would want to sacrifice their shopping session to read long bullets with the sole purpose of determining its suitability.
What are the selling points that you need to include in your product listings
• Dimensions of height, weight and length
• Materials used to make the products
• Unique and prominent features
• Warranty information
• The company and place the product was manufactured, example US, China.
• Special care instructions such as hand wash only, etc
The bulletin allows you to keep the points sweet and short. While Amazon has its listing format, you need to understand that creativity in listing your product will help you in selling the product. Bulletin should also not replace product description because, once a person has had an overview of the product, they will need further information to look at the suitability of the product and that is where product description becomes necessary. If you lack product description, readers will rely elsewhere on to look for further details and those other places have links to competitive products on other sites.