Write efficient Bulletpoints and Sell more on Amazon

Internet users have short span attentions when they visit the cyberspace. They always quickly skim over many product listings to decide on which one they will buy. When it comes to the selling your products on Amazon, the way you present content plays a significant role in holding and attracting attention.

In this fast-paced society, people want as much information as they can get in the shortest of time. Creating product listings are essential to answering questing lingering in the mind of internet users and helps increase visibility.

Traits of effective product listing

Accurate and clear data

You need to use simple and short sentences and paragraphs that a reader can easily scan. Your product listing needs to be accurate because it helps build a loyal customer base. Precise and truthful information encourages positive feedback due to buyer satisfaction. Misleading information brings negative feedback that destroys an online reputation.

Have a product title

Ensure you have a catchy title that attracts customers to your site. Create titles that ensure high ranking in search engine listings. Amazon has guidelines for listing products on their site. A great product description attracts, seduces and tempts the person browsing to buy the product. Since buyers cannot touch a product like the brick and mortar stores, you need to use sensory words that make the potential buyer feel the experience before even touching it.

Using bulletin points and subheadings

The essence of bulleting points is to display your product in sizable pieces because the brains tend to feel lazy when its chunk of information. Rather than having endless paragraphs, bulletin helps you break up the content into sections that the reader can scan.

When listing, key features using bulletin makes it easier for users to decide quickly if the product is suitable or not. The benefits of using bulletin points are:

• Displays essential components of a product at a glance
• Simplifies and explains features that are described in details elsewhere
• It enables linking to videos, blog posts, testimonials that would help a customer make informed choices

Using bullets focuses on creating the ability for the Internet user to read quickly and understand what is entailed of a product. You need to use simple, descriptive terms that entice a reader to buy a product.
In the past product description was first full of wordy sentences after that a list of features. However, that has changed because today, people want to see short listings first then it will determine if they are willing to spend time reading the other wordy content. The other options people are going for is integrating bulleting points with the product description, and it works well when the product listings are placed just after the introductory paragraph.

You will notice that not more than seven bullet points can explain most products. Although some products are highly detailed, you need to consider only the relevant aspects. No one would want to sacrifice their shopping session to read long bullets with the sole purpose of determining its suitability.

What are the selling points that you need to include in your product listings

• Dimensions of height, weight and length
• Materials used to make the products
• Unique and prominent features
• Warranty information
• The company and place the product was manufactured, example US, China.
• Special care instructions such as hand wash only, etc

The bulletin allows you to keep the points sweet and short. While Amazon has its listing format, you need to understand that creativity in listing your product will help you in selling the product. Bulletin should also not replace product description because, once a person has had an overview of the product, they will need further information to look at the suitability of the product and that is where product description becomes necessary. If you lack product description, readers will rely elsewhere on to look for further details and those other places have links to competitive products on other sites.

5 ways to Rank better on Amazon

Amazon is a very powerful engine to rank in. In fact, it is better than Google in various aspects. No wonder the number of people who search for products on Amazon are three times more than those who search on Google. However, many emarketers are ignorant of the Amazon Algorithm. Hence the reason why they don’t realize desired results. Understanding how Amazon ranks goes a long way in helping you rise in the ranks and perform better. These five ways will open your eyes on how to rank better on Amazon so you are not frustrated again.

1. Pay attention to your product title

One of the key Amazon ranking factors is the Tile. Your approach to the title goes a long way in catapulting your product to the top.

While in Google the title has to be standardized, with the keyword appearing as close to the beginning as possible, on Amazon all you have to do is ensure that you stuff as many keywords in the title as possible. This is much simpler and easily doable. As a consequence, you may find a high ranking product on Amazon with a title that hardly makes sense!

However, from a visitor’s perspective, having an overoptimized title stuffed with keywords will give a bad impression and thus have a negative impact on your sales. Sooner than later, Amazon will begin to standardize titles.

Therefore, write a title that sells, but never forget that keywords are important.

2. Product Description

When it comes to the product description page, Amazon gives you full control. You are in charge here. Your approach to this page is very crucial to your ranking. Note that Amazon does not require you to optimize the description with the keyword. It is at your discretion to do so.

It is good to be as detailed as possible. Remember, this is where you expand on the bulleted points about the product. You may add product images and captions, and even capture extra tech information not captured in the tech specifications. How should your description look like? Make it simple, yet detailed, inviting, thorough and easy to skim.

3. Price

Pricing is a very vital factor to consider when ranking in Amazon. But why so? Because it is among the factors Amazon considers when determining the predicted conversion rate. Amazon understands pretty well that most customers go for best deals. One more reason why the price factor is important is because Amazon considers it as a key factor in deciding which product is to be shown in the buy box. The buy box is a component of the page with the ‘Add to Cart’ button.

4. Customer Reviews

The A9 Algorithm of Amazon considers customer reviews as one of the most important ranking factors. The effects of customer reviews are two-fold: First, it is about the numbers, and second, the nature of the reviews. The more reviews your product gets, the more it is likely to rank higher. However, the second comes into play regarding the overall effect of reviews on ranking. How positive are the reviews? You could have many reviews, but if there are more negative than positive reviews, expect it to affect your ranking negatively. If most or all of your reviews are positive, you will smile as Amazon props you upwards.

5. Product Categories

This may have been overlooked by many, but it is very important. Remember that once a customer has entered a given category, Amazon restricts all the other searches they perform by default to the same category. This will go on until the customer either returns to the homepage or prompts Amazon to show all departments. This implies that you have to take your product listing very seriously. Choose the most relevant and most narrow category for your product.

With this tips, you should now be better positioned to rank higher in Amazon and reap greater benefits. Avoid ignorance and complacency when it comes to ranking on Amazon. Any ranking factor you ignore is bound to affect your performance drastically. So, be on top of your game.